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People  Design  Business

Passionate about people's stories and experiences. Driven by business goals. Excited about connecting the dots between them through Design.

Pivoting the planned strategic direction of a flagship product to a user centric solution that meets business goals.    

Using cross functional data points to understand the problem space and user needs, applying the design process to identify and build an automation solution that enables micro and small businesses to advertise easily and effectively, advances the team's metrics, and is aligned with the organization's vision.

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Understanding user journeys and jobs-to-be-done to identify the right solutions, build them in the right way, and create a 3-year team strategy

Developing a deep understanding of the audience we wanted to build for: their constraints and realities, their strengths and where they needed support, their goals, workflows, the tools they use - in order to identify the most impactful problems to solve.

Improving the family court experience

A solution system, targeted at the first time user, that sets expectations and provides step by step guidance to navigate the confusing family court, so people  can focus on matters they are there for.

New strategic directions for a sustainable tourism startup 

Using human centered design to enable the client's philosophy of people, planet and profit. We made meaningful travel experiences a possibility for a hitherto ignored segment: the elderly population. 

Insights to guide innovation in the 2-wheeler category

A mix of ethnography and design methods to understand pain points and latent needs used to guide innovative conceptual directions for new product development.    

Enabling teachers on-the-go management of student needs and progress 

Creating a mobile version with the right functionality built for providing quick understanding and action for teachers who have high time constraints and think of time in 2 minute chunks. 

Increasing the voter turnout and enabling informed decisions  

Using the power of design to change attitude and behaviors, and preparing the youth for the voting day. The solution prototypes an addition in the civics curriculum, a voter kit, and VoteAmerica app for registration, value based plotting of candidates, and creation of community.

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