People Design Business
Passionate about people's stories and experiences. Driven by business goals. Excited about connecting the dots between them through Design.
Pivoting the planned strategic direction of a flagship product to a user centric solution that meets business goals.
Using cross functional data points to understand the problem space and user needs, applying the design process to identify and build an automation solution that enables micro and small businesses to advertise easily and effectively, advances the team's metrics, and is aligned with the organization's vision.
Understanding user journeys and jobs-to-be-done to identify the right solutions, build them in the right way, and create a 3-year team strategy
Developing a deep understanding of the audience we wanted to build for: their constraints and realities, their strengths and where they needed support, their goals, workflows, the tools they use - in order to identify the most impactful problems to solve.
Increasing the voter turnout and enabling informed decisions
Using the power of design to change attitude and behaviors, and preparing the youth for the voting day. The solution prototypes an addition in the civics curriculum, a voter kit, and VoteAmerica app for registration, value based plotting of candidates, and creation of community.